In her blog post on PR conversations, Kristen E. Sukalac says, “Imagine if your family doctor said, “I’ve decided to specialize in cardiovascular disease, but I don’t have time to read the medical literature before getting started.” This quote I think sums up a huge problem in the PR industry.
In PR, or in any other job, there always seems to be something new that has to be done or an event that has to be attended. Recently, however, a recent post on PR conversations shows that it seems more and more people are claiming they do not have enough time to fulfil the duties of their jobs. To say that they do not have time though can be detrimental to their job. Most top level executives, or people who take pride in their jobs and want to advance in them, find the time needed to do anything at any cost. That is the mindset PR professionals need to get in to. Finding time to network, one reason people get into this profession in the first place, or to try to improve the quality of the company you work for by being involved instead of dead weight just showing up everyday is important in this field. If people continue to say they don’t have enough time they are going to end up with a lot more of it when they are let go from their jobs for their lack of effort.