Why time is important… You always have enough if you try

In her blog post on PR conversations, Kristen E. Sukalac says, “Imagine if your family doctor said, “I’ve decided to specialize in cardiovascular disease, but I don’t have time to read the medical literature before getting started.” This quote I think sums up a huge problem in the PR industry.

In PR, or in any other job, there always seems to be something new that has to be done or an event that has to be attended. Recently, however, a recent post on PR conversations shows that it seems more and more people are claiming they do not have enough time to fulfil the duties of their jobs. To say that they do not have time though can be detrimental to their job. Most top level executives, or people who take pride in their jobs and want to advance in them, find the time needed to do anything at any cost. That is the mindset PR professionals need to get in to. Finding time to network, one reason people get into this profession in the first place, or to try to improve the quality of the company you work for by being involved instead of dead weight just showing up everyday is important in this field. If people continue to say they don’t have enough time they are going to end up with a lot more of it when they are let go from their jobs for their lack of effort.


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4 Responses to Why time is important… You always have enough if you try

  1. cate415 says:

    While I definitily agree with the idea that time is very important in any and all professions, especially pr, I never actually noticed a problem with PR professionals specifically saying they don’t have enough time to complete tasks. I never actually noticed a problem like this when interning at two different pr companies, and I actually found that clients were very satisfied because the pr agency took the time to complete all the wishes of the client. However, your post makes a very valid point overall that, without taking the time to cover all angles and paying attention to detail, one can definitely fail in the corporate world, whatever their job may be.

  2. drgilpin says:

    Just a couple of things:

    1. Which team is this post from?
    2. You might want to proofread your post again.

    More substantive comments later.

  3. davemerenda says:

    I think time management can be difficult in any profession. Networking and professional development are important, but I think, can actually distract from completing tasks. It could be easy to get so wrapped up in meeting the right people and attending the “right” events and seminars that one’s work could suffer. One needs to find balance between these necessary aspects of a successful career and still get their work done.

  4. ambrewe1 says:

    Wow! That’s exactly what I thought when I started reading this. Did this person really spend time ranting off about how PR professionals complain about not having time to network? I really haven’t noticed this as a problem before. I am actually curious as to who this person talks to who says that they go into PR to network. If this is the case and I’m just overlooking the main reason to go into PR, then this person should be happy. If others aren’t taking the time to utilize their resources, then that means there’s more out there for those who actually want it. I believe that with any profession you succeed but working hard. Those who complain about not “having time” to network obviously aren’t trying to succeed and since PR is what I want to do with my life (at this point) then that means there’s more opportunities out there for me! This person should be rejoicing, not wasting time complaining about something she can’t fix. People who want to grow in this profession will network and those who don’t care won’t. Simple as that!

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