I came across this video in a class last year that really made me think about the effect public relations has on society. In this video we see the Sewage Sludge Industry trying to create a more appealing image for themselves, PR is referred to as propaganda and PR as the manipulators of public opinion. I feel this video was only appropriate after the discussions we had in class and the controversy of what PR really is. My personal opinion on this video is that, unfortunately, this is how society views PR. We are truth-spinners and use “tricks in the book” to manipulate and influence the thoughts and ideas of society. Sadly, this is how some view the PR industry and this video really makes me think twice about entering this profession.