Monthly Archives: September 2008

Is this how the World Views PR?

[youtube=http://www.youtube.com/watch?v=j0DsSp8iQDY&hl=en&fs=1] I choose this particular commercial to share with everyone because I saw it on TV and thought it would spark a lot of discussion as to how PR is viewed by society. Are PR practitioners “truth-spinners?” Do we “sugar-coat” … Continue reading

Posted in ABC PR | Tagged , , | 8 Comments

What Makes a 'Bad' PR Agent?

While reading some PR blogs, I happened to stumble across an article entitled “9 signs of a Bad PR Agent”.  Of course, being a student getting prepared to launch into the industry, it caught my attention.  I was quite curious … Continue reading

Posted in Metis PR, Uncategorized | Tagged , , , , | 6 Comments

Weekly roundup

The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. … Continue reading

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UGA Connect – Liveblogged for your convenience

The University of Georgia is hosting the Connect conference on PR and social media this weekend. Practitioner Constantin Basturea (cbasturea on Twitter) is covering the event from his blog all weekend. Check back frequently for updates–he’s doing an extremely thorough … Continue reading

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Blogging for riches?

TALLfore To begin with, I am thinking about blogging in general. My thoughts on blogging is that it is not for everyone, you really have to be good at writing and beyond that you have to be a compelling writer … Continue reading

Posted in Tallfore | Tagged , , , , | 11 Comments

Google — Your company's new homepage?

By Sparkle Media Through this class and others, most of us have learned that being successful in public relations goes beyond just being a good writer and verbal communicator. Nowadays, entry level practitioners will have to know the ins and … Continue reading

Posted in Sparkle Media | Tagged , , , , | 9 Comments

Bloggers…are they considered media?

Since our class is diving into the blog world, many of us for the first time, I thought this article provides an interesting view on whether or not PR professionals consider bloggers legitimate sources of information and how to treat … Continue reading

Posted in CAST Communication | 8 Comments

Measuring and Persuading Public Opinion

By Iris Public Relations Public opinion not only determines how successful a PR campaign ultimately is, but also dictates how PR firms get their message across. The fifth edition of Strategic Communications Planning says, “Public opinion is the collection of … Continue reading

Posted in Iris Public Relations | Tagged , , , | 2 Comments

The Demise of Journalism

Over at Bad Pitch Blog, the discussion on the demise of journalism is taking place. Kevin Dugan evaluates how quickly print outlets, especially newspapers, are to to layoff reporters due to the slumping economy and also the fact that the … Continue reading

Posted in Metis PR | Tagged , , , , , , , , , | 8 Comments

A brave new world of research?

Over in the blog for the Social Media and PR class at St. Edward’s, a recent post pointed to some discussions about whether traditional consumer research is dying. Some believe that careful monitoring of online communities, populated by consumers interacting … Continue reading

Posted in Prof. Gilpin | Tagged , , | 1 Comment