Since our class is diving into the blog world, many of us for the first time, I thought this article provides an interesting view on whether or not PR professionals consider bloggers legitimate sources of information and how to treat them if so. According to the Paul Gillin, “Most bloggers know more about a topic than reporters, who switch beats all the time. Reporters are resourceful; bloggers are knowledgeable.” According to PR-Squared, bloggers are media, they just have a different agenda.
Bloggers do not have a publisher to report to like journalists, and they tend to be more passionate about what they write about. While there are many bloggers that only publish simply because they like the idea of being able to self-publish, there are many bloggers that are considered specialists in the areas they discuss. Well-known bloggers also have a very strong following of readers and their views and insight are just as influential as reporters’.
So what privileges should bloggers get? Should they be given press badges like journalists?
In my opinion, bloggers deserve many, if not all, of the benefits journalists receive. Bloggers are becoming a trusted source of information for many people. At this point, they receive many of their facts from news articles, so why not allow them to become the gatherers of information as well? PR professionals should utilize bloggers’ expertise and promotional influence. They are allowed to show their passion and creativity in their writing, which only creates more interest in the industry and events they are blogging about.
Written on behalf of Cast Communications