Tag Archives: twitter

Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

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Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading

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NFL Tri-Cast All A Twitter

On Tuesday, April 5th the NFL announced a new partnership with Twitter. The partnership will allow the NFL to stream all 10 Thursday Night Football games via the micro blogging site. The NFL turned down an offer from Facebook, the … Continue reading

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Comcast Outage Fuels Twitter Outrage

Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls.  We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading

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Share a PepsiMoji Soon in 100 Countries

After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading

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White House Pins @SCOTUSnom

With many Republican senators vowing to reject President Obama’s Supreme Court nominee, the White House is anticipating a lengthy nomination process and its social media team is fully prepared with an official, verified Twitter handle for the President’s nominee. @SCOTUSnom, … Continue reading

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Social Media Flex Power in Brussels Terror

ISIS has taken responsibility for a series of bombings in Brussels, Belgium that occurred on Tuesday, March 22. The attacks at the Brussels Airport and at a nearby metro station are rumored to have killed more than 30 people and … Continue reading

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State Dept ‘Ugly’ Humor Unfunny

When you work for an organization with a playful brand, it’s easy to communicate that personality via social media and other communication vehicles. But what if your organization tends toward a naturally serious tone? The U.S. Department of State Bureau … Continue reading

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HoHoHo #RedCups or HoOhNo

The holiday season is back and in full force. It’s almost as if the clock struck midnight on Halloween and we woke up on Christmas morning. Whole Foods has Christmas lights up, Target welcomes you with red and white-checkered throw … Continue reading

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