Tag Archives: twitter

Brand Humor: Highs, Lows of Sass and Sizzle

What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading

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Addicted to Your Smartphone?

It’s easy to find yourself accidentally spending an hour or two just scrolling through Instagram or Facebook on your cell. But, did you know you could have a Smartphone Addiction and it may be affecting your psychological and physical state. … Continue reading

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Twitter’s Big Assist in B-Ball Madness

March is a great time of year for college basketball enthusiasts. The annual NCAA tournament March Madness is a 68-team single-elimination tournament to select the champion of college basketball. According to Adweek, Twitter has a courtside seat this year. Throughout … Continue reading

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Millennial Parents Giving Birth to Baby Brands

Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading

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Can a Corn Puff be Racist?

Kellogg’s is in hot water after a Twitter user noticed a small but upsetting detail on the back of his son’s cereal box. Saladin Ahmed noticed that among the many yellow corn puff characters on the box, there was a … Continue reading

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Top PR Disasters of 2017 … So Far

  2017 has been a year filled with controversy, corporate gaffes, and tone-deaf advertisements. Let’s take a look at the top three public relations disasters of 2017…so far. 3. Pepsi Superbowl Ad with Kendall Jenner Easily one of the most … Continue reading

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Influencers’ Impact on #MeToo Movement

In mid October, hashtags and social media posts stating “MeToo” surfaced on Facebook and Twitter. It is a call to action for women to repost the hashtag to magnify the prevalence of sexual harassment and sexual assault. According to a … Continue reading

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Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

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Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading

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