Tag Archives: TV

ComWarner Newest Friend or Foe

Posted on February 22, 2014 by Zander Buel

Two cable giants finally merged. Comcast bought Time Warner for $45.2 billion. If the deal is approved by the FCC, it will be the biggest provider for television channels and Internet connections in the nation, rivaling DirecTV, phone companies and … Continue reading →

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Super Bowl Ad Worth $4 Million A Hit?

Posted on January 31, 2014 by Cristina Peralta

With the super-sized Super Bowl on Feb 2, it’s no surprise that talk of the commercials during the program generate a popular buzz on social media. According to an article by Forbes, the Super Bowl attracted more than 108 million … Continue reading →

Posted in FUSE media | Tagged , , , , , , | 2 Comments

Long, Short of Nielsen’s New Metrics

Posted on September 22, 2013 by Mackenzie Keller

On Sept 19, the Wall Street Journal broke the news that among many things, Nielsen plans to add social media measurement to its TV Ratings beginning Fall 2014. However, there are a few measurements that should be noted which show … Continue reading →

Posted in M | PR | Tagged , , , , , , , , | 3 Comments

Are we destined to repeat past PR mistakes?

Posted on October 2, 2008 by ccharvey

Today’s lecture really got me thinking about ethical PR v. not-so-ethical PR.  Now, I didn’t say unethical PR because I’m not so sure that it is.  I think that some PR campaigns or messages may be a little too far … Continue reading →

Posted in ABC PR | Tagged , , , , , , , | 10 Comments