Tag Archives: tools

Free Must-Try Tools for Digital Content Creators

The digital age has quickly become a cutthroat competition, vying for the limited attention of a target audience. Marketers and media are no longer just competing with other outlets, but friends, family, and total strangers too. Although Microsoft’s 2015 report … Continue reading

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Harnessing the Power of Insight Tools

Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading

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Some resources for 417 students (and others!)

PRSA has its own blog, ComPRehension. Right now it’s covering the PRSA convention in Detroit, so you can read about some of the latest goings on in the profession. They even have some podcasts of presentations you can listen to. … Continue reading

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