Tag Archives: Super Bowl commercial

Brands Tie-in to Game but Skip Super Price Tag

As Super Bowl 50 approaches, the conversation is just as much about the infamous Super Bowl commercials as it is about the teams contending for the championship title. This year, advertisers will pay an average of $5 million for a 30-second spot during … Continue reading

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Bud Toasts ‘Average Joe’ in Super Bowl Spot

Budweiser’s 2016 Super Bowl commercial talked at length about what the company is not in an effort to show everything that the company is. When Budweiser’s “Not Backing Down” commercial aired during the 2016 Super Bowl, many public relations professionals and … Continue reading

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