Tag Archives: storytelling
Visual Storytelling PR’s Hottest Trend
The evolution of the media landscape has changed the way public relations works in many companies. Brands have now transitioned from depending solely on traditional media outlets to producing their own customer-focused content and news through journalists and PR professionals … Continue reading
VR+AR+PR = Storytelling on Steroids
Today, we discuss the creeping, unstoppable forces that are virtual and augmented reality. Quick rundown — virtual reality and augmented reality are not the same. In fact, these facets couldn’t be more polarized. Virtual reality is an immersive experience where … Continue reading
SXSW Signals Future of Storytelling
From humble roots as a charming music festival in Austin, Texas, South by Southwest has grown into a massive two-week showcase of innovation. Technological innovation in particular has become a huge part of the festivities. At the 2016 iteration, its … Continue reading
Blogging Vital to Client Storytelling
Aly Saxe, founder of Iris PR Software, returned to her alma mater, Arizona State University on Sept 21 to speak with current students. In her public interview at Must See Monday with Reynolds Visiting Professor of Journalism Entrepreneurship Alan Lobock, … Continue reading
Publicity vs PR
So I came across a post on Seth Godin’s Blog called “The Difference Between PR and Publicity” and found it extremely interesting. I guess I have never really sat down and thought to myself that maybe these two words could … Continue reading
PRWeb in Plain English
The best presentations are those that tell a story and relate to an audience at an emotional level. Often PR practitioners propose solutions or ideas that will ultimately result in positive outcomes. By incorporating unique creativity into a presentation, the … Continue reading
What Does a Logo Say About You?
There is a lot of emphasis put on storytelling in PR. So how do you tell a story? Can a logo tell a story for you? I think it really depends on how you decide to display your logo to … Continue reading