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Tag Archives: state of newspaper industry
Measuring Media’s Value a Tough Task
The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading
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Tagged facebook, future public relations, journalism, Marketing, measuring engagement, Media values, Newspapers, Online Media, PR, public relations, Public relations evaluation, social media, state of newspaper industry
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The effect of the newspaper industry on PR
Lately my JMC 473 Business and Future of Journalism class has been making me think immensely about where the industry is headed. We have now come to a time where we can safely say tangible paper newspapers are on the … Continue reading