Tag Archives: Sprite
Soft drink giants go hard on advertising
While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading
When Sports PR Goes Too Far
First off let me start by saying sports media relations or public relations is not at all like everyday PR. You can get away with more in the arena of sports PR. But when a sports PR stunt manipulates one … Continue reading
Posted in Fidelis
Tagged Dominique Wilkins, Dwight Howard, media relations, Michael Jordan, Nate Robinson, NBA, public relations, Rudy Fernandez, Slam Dunk Contest, Sprite
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