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Tag Archives: sports
Does Taking A Political Stance Pay Off?
This fall, Nike introduced a campaign with Colin Kaepernick as its corporate face. Some may recognize Kaepernick as the professional football player who decided to take a knee on the field during the national anthem. Major controversy was and still … Continue reading
Posted in Cicer Communications
Tagged Football, Kaepernick, Nike, sports
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Playing the ‘Super’ Ad Game
The first weekend in February marks Super Bowl LI. For fans of the Patriots, Falcons or football in general, Sunday is all about the game. But for many others, the ad breaks between plays are the real stars. Organizations go … Continue reading
Posted in Imprint PR, Kismet Consulting
Tagged Advertising, NFL, sports, sports pr, Super Bowl
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Fantasy Sports Sites Facing Gamble
If you’ve watched any sporting event (or any televised production, really) in the past six months, you know about DraftKings and Fan Duel. For those living under a rock, DraftKings and Fan Duel are online daily fantasy sports sites that … Continue reading
Posted in Nexus PR
Tagged ads, Advertising, commercials, draftkings, fan duel, fantasy sports, image, legal, Marketing, sports
3 Comments
UNC Failing Student Athletes?
Civil rights activist Rosa Parks would be interested to learn that a college essay written about her has gained national attention – and not for the right reasons. A student athlete at the University of North Carolina composed an atrociously … Continue reading
Posted in LLPR
Tagged Education, NCAA, sports, university, University of North Carolina, Writing
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Learning Lessons the Hard Way: The Brett Farve Edition
“I’m not getting into that. I’ve got my hands full with the Jets.” — Brett Favre to NY Post reporter Fox Sports News posted a story online this week about how Brett Favre’s wife will be making television appearances and could … Continue reading
Posted in Infinity Communication Solutions
Tagged Athletes, brett favre, Football, Infinity Communication Solutions, NFL, Reputation Management, scandal, Sponsorships, sports
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San Diego Chargers’ PR Campaign is a winner
What do the San Diego Chargers and Ronald McDonald House have in common? Two very different organizations came together for one cause. In a blog titled Authentic PR Counsel, Krista Rodgers from Gable PR explained about the successful cause marketing … Continue reading
Posted in Cielo
Tagged brand awareness, cause marketing, community relations, crisis mangement, entertainment, reputation managment, sports
6 Comments
Social media in the sports world
After first being introduced to Twitter last Thursday, I was unsure how I would respond and adapt to this new form of social media. Being an active blogger and Facebook user, I was uncertain how useful “tweeting” would be for … Continue reading