October 2020 M T W T F S S « Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Meta
Tag Archives: social networking
Can a Corn Puff be Racist?
Kellogg’s is in hot water after a Twitter user noticed a small but upsetting detail on the back of his son’s cereal box. Saladin Ahmed noticed that among the many yellow corn puff characters on the box, there was a … Continue reading
Top PR Disasters of 2017 … So Far
2017 has been a year filled with controversy, corporate gaffes, and tone-deaf advertisements. Let’s take a look at the top three public relations disasters of 2017…so far. 3. Pepsi Superbowl Ad with Kendall Jenner Easily one of the most … Continue reading
Greenpeace Paints VW as Villain in Emissions Misfire
Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading
Posted in Zephyr PR
Tagged Advertising, campaign, communication, controversy, credibility, ethics, Greenpeace, PR, social networking, twitter, Volkswagen, Youtube
1 Comment
Some PR Pros Dissing ‘Dislike’ Button
For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading
Posted in i3Communications
Tagged campaign, communication, Dislike Button, facebook, PR, public relations, social media, social networking
Comments Off on Some PR Pros Dissing ‘Dislike’ Button
#NYPDfail in Twitter Outreach
On April 22, 2014 the New York Police Dept. asked Twitter users share pictures of themselves interacting with officers using #myNYPD. The image accompanying this message depicted a man with his arms around two officers. The post seemed to have … Continue reading
Posted in LLPR
Tagged communication, controversy, Crisis communication, ethics, media relations, PR, public relations, relationships, social networking, twitter
Comments Off on #NYPDfail in Twitter Outreach
ROI of Social Media
With all the talk about social media becoming the best way to communicate to almost any audience, one needs to think about how to measure that success financially. Chuck Hermann talks about this issue in his post on PR-Squared, a popular … Continue reading
Posted in Uncategorized
Tagged facebook, online, PR, public relations, social media, social networking, twitter
2 Comments
Virtues of a purple cow
Seth Godin, author of Tribes, gave a TED talk in 2003 on the importance of being original when trying to grab consumers’ attention. He pointed out that no one would stop to see a cow grazing alongside a highway because … Continue reading
Posted in SurReaL PR
Tagged branding, facebook, internet, Marketing, PR, social media, social networking, twitter
6 Comments
How to Get a Conversation with President Obama
Big debate in social media use — can online action turn into offline action? What is the point posting all this stuff online if no one will go offline and use that information? Last week, social media proved to be … Continue reading
Posted in ASCK Communications
Tagged JMC417, Marketing, online, PR, social media, social networking, twitter
Comments Off on How to Get a Conversation with President Obama
Using social media effectively
As future PR professionals, knowing how to use social media is essential to our field. The question is, do we really know how to use social media effectively? A recent study has shown that nearly 70 percent of businesses are … Continue reading
Posted in Uncategorized, Voice Communications
Tagged communication, facebook, media, PR, Professional, PRSA, public relations, social media, social networking, twitter
7 Comments
Is Your Grandmother on Facebook?
Facebook audiences are diversifying as the site expands globally. Founded in 2004, Facebook has become the largest social networking site in the world. It has reached more than 500 million active users, and 50 percent of these users log in … Continue reading
Posted in ASCK Communications
Tagged Baby Boomers, facebook, jmc 417, mashable, public relations, social media, social networking
13 Comments