Tag Archives: social networking

Greenpeace Paints VW as Villain in Emissions Misfire

Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading

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Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

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#NYPDfail in Twitter Outreach

On April 22, 2014 the New York Police Dept. asked Twitter users share pictures of themselves interacting with officers using #myNYPD. The image accompanying this message depicted a man with his arms around two officers. The post seemed to have … Continue reading

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ROI of Social Media

With all the talk about social media becoming the best way to communicate to almost any audience, one needs to think about how to measure that success financially. Chuck Hermann talks about this issue in his post on PR-Squared, a popular … Continue reading

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Virtues of a purple cow

Seth Godin, author of Tribes, gave a TED talk in 2003 on the importance of being original when trying to grab consumers’ attention. He pointed out that no one would stop to see a cow grazing alongside a highway because … Continue reading

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How to Get a Conversation with President Obama

Big debate in social media use — can online action turn into offline action? What is the point posting all this stuff online if no one will go offline and use that information?  Last week, social media proved to be … Continue reading

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Using social media effectively

As future PR professionals, knowing how to use social media is essential to our field. The question is, do we really know how to use social media effectively? A recent study has shown that nearly 70 percent of businesses are … Continue reading

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Is Your Grandmother on Facebook?

Facebook audiences are diversifying as the site expands globally. Founded in 2004, Facebook has become the largest social networking site in the world. It has reached more than 500 million active users, and 50 percent of these users log in … Continue reading

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Does Social Media Make You Less Trustful?

Do you trust your friends and colleagues to be creditable sources of information about a company? If so, you’re in the minority. According to Edelman’s 2010 Trust Barometer, the number of people who do is 25 percent — a big … Continue reading

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Stalking people? No it is just Foursquare

Have you ever walked into a new restaurant hoping that it will be delicious, but you did not know what to expect? Or, have you ever gone to a concert and thought, “I wonder if I will run into anyone … Continue reading

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