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Tag Archives: social media
Adding Up Social Media Success
Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading
Posted in UStrategies
Tagged analytics, Engagement, facebook, impressions, instagram, social media, social media measurement
1 Comment
Top PR Disasters of 2017 … So Far
2017 has been a year filled with controversy, corporate gaffes, and tone-deaf advertisements. Let’s take a look at the top three public relations disasters of 2017…so far. 3. Pepsi Superbowl Ad with Kendall Jenner Easily one of the most … Continue reading
Getting Social to Discover Your Audience
Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading
Posted in UStrategies
Tagged Advertising, analytics, demographics, facebook, instagram, LinkedIN, public relations, social media, twitter
1 Comment
Can One Wrong Post Smear a Brand?
Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading
Posted in Provision PR
Tagged branding, communication, Crisis, facebook, instagram, makeup, social media, tarte cosmetics, twitter
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FB Algorithms Face PR Nightmare
Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading
Posted in UStrategies
Tagged 2016 Election, Advertising, anti-Semitism, facebook, Judaism, nazism, online advertising, ProRepublica, public relations, social media, target marketing
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Spokesman Smearing CoverGirl Brand?
When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading
Posted in Imprint PR, Kismet Consulting
Tagged beauty, brand image, CoverGirl, james charles, makeup, PR, public relations, social media, twitter
3 Comments
Plus vs Minus: Vogue Cover Controversy
Vogue’s historic March cover shot is taking a huge hit from fans, media and industry influencers as its authenticity is questioned. The cover features famous models Liu Wen, Ashley Graham, Kendall Jenner, Gigi Hadid, Imaan Hammam, Adwoa Aboah and Vittoria … Continue reading
Posted in ACE Communications, Ember PR
Tagged Body Image, cover photo, Magazine, Photoshop, social media, Vogue
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Vine Camera App Now Clicks
Vine, the six-second looping video sharing app, was once considered a dying media. The app, which was launched in 2012 and is owned by Twitter, declined in popularity with the rise of video features on other social media platforms such … Continue reading
Posted in ACE Communications, Ember PR
Tagged #vine, social media, Vine Camera
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Comcast Outage Fuels Twitter Outrage
Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls. We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading
Posted in Genesis PR
Tagged Comcast, Crisis communication, Genesis PR, social media, twitter, Twitter Outrage
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Share a PepsiMoji Soon in 100 Countries
After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading
Posted in Red Rock Communications
Tagged Advertising, campaign, Coca-Cola, Pepsi, Red Rock Communications, social media, twitter, Youtube
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