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Tag Archives: social media
Paying for Placement: Social Media Ad Buys
Have you ever scrolled through your feed and stumbled upon an account you didn’t recognize? Then upon closer examination, you find the word “Sponsored.” This is a strategically placed advertisement. You have been targeted. Now the effectiveness of this marketing … Continue reading
Posted in Spark Solutions
Tagged Advertising, brand awareness, digital marketing, Marketing, social media
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Brand Humor: Highs, Lows of Sass and Sizzle
What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading
Posted in Spark Solutions, Uncategorized
Tagged Advertising, branding, campaign, Marketing, PR, public relations, social media, twitter
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Thumbs Down on Snapchat Update?
In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading
Posted in Cara Communications
Tagged Advertising, content, media, PR, public relations, snapchat, social, social media, update
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Addicted to Your Smartphone?
It’s easy to find yourself accidentally spending an hour or two just scrolling through Instagram or Facebook on your cell. But, did you know you could have a Smartphone Addiction and it may be affecting your psychological and physical state. … Continue reading
Posted in ViPR
Tagged addiction, android, compulsion, iphone, psychology, smartphone, social media, technology, twitter
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Twitter’s Big Assist in B-Ball Madness
March is a great time of year for college basketball enthusiasts. The annual NCAA tournament March Madness is a 68-team single-elimination tournament to select the champion of college basketball. According to Adweek, Twitter has a courtside seat this year. Throughout … Continue reading
Posted in Cara Communications
Tagged adweek, basketball, college basketball, duke, espn, March Madness, NCAA, north carolina, PR, public relations, social media, twitter, umbc, university of kansas, uva, Viral, Washington Post
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Social Media Users Tango with New Numbers
By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading
Posted in RE:vive
Tagged algorithms, branding, Business, facebook, influencers, instagram, Marketing, public relations, social media, sponsored posts
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Podcast Playlist Every PR Pro Should Know
Google searches can tell you everything you need to know these days, but there is something I learned while commuting to graduate school every day no one shared: how to turn time I used to see as “wasteful” into a … Continue reading
Posted in Scope Communications
Tagged advice, podcast, PR, public relations, social media, technology, tips
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Millennial Parents Giving Birth to Baby Brands
Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading
Posted in Cara Communications
Tagged branding, celebrity, Millennial Marketing, Millennials, personal branding, social media, twitter
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Adding Up Social Media Success
Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading
Posted in UStrategies
Tagged analytics, Engagement, facebook, impressions, instagram, social media, social media measurement
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Top PR Disasters of 2017 … So Far
2017 has been a year filled with controversy, corporate gaffes, and tone-deaf advertisements. Let’s take a look at the top three public relations disasters of 2017…so far. 3. Pepsi Superbowl Ad with Kendall Jenner Easily one of the most … Continue reading