Tag Archives: social media

Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

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FB Algorithms Face PR Nightmare

Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading

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Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading

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Plus vs Minus: Vogue Cover Controversy

Vogue’s historic March cover shot is taking a huge hit from fans, media and industry influencers as its authenticity is questioned. The cover features famous models Liu Wen, Ashley Graham, Kendall Jenner, Gigi Hadid, Imaan Hammam, Adwoa Aboah and Vittoria … Continue reading

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Vine Camera App Now Clicks

Vine, the six-second looping video sharing app, was once considered a dying media. The app, which was launched in 2012 and is owned by Twitter, declined in popularity with the rise of video features on other social media platforms such … Continue reading

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Comcast Outage Fuels Twitter Outrage

Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls.  We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading

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Share a PepsiMoji Soon in 100 Countries

After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading

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White House Pins @SCOTUSnom

With many Republican senators vowing to reject President Obama’s Supreme Court nominee, the White House is anticipating a lengthy nomination process and its social media team is fully prepared with an official, verified Twitter handle for the President’s nominee. @SCOTUSnom, … Continue reading

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Snapchat’s Guerilla Metrics

Fact: Snapchat is the most used social media network in the 12-24 age bracket, according to Edison Research’s 2016 Infinite Dial. That means if you’re targeting Millennials and beyond then you too, are using Snapchat. Unlike other social media platforms … Continue reading

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