Tag Archives: social media

Brand Experiences: A New Way to Engage Your Audience

With the rise of social media and people’s increased desire for more likes and followers, it is no longer enough for a brand to promote its event in a stagnant way. People crave experience and want to share that via … Continue reading

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Tips to Avoid Brand Fails on Social Media

As a public relations professional, it’s important to portray your client in a positive light. We are the communicators who work on their behalf – and we understand the value of connecting with users through social media. As the online … Continue reading

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Paying for Placement: Social Media Ad Buys

Have you ever scrolled through your feed and stumbled upon an account you didn’t recognize? Then upon closer examination, you find the word “Sponsored.” This is a strategically placed advertisement. You have been targeted. Now the effectiveness of this marketing … Continue reading

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Brand Humor: Highs, Lows of Sass and Sizzle

What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading

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Thumbs Down on Snapchat Update?

In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading

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Addicted to Your Smartphone?

It’s easy to find yourself accidentally spending an hour or two just scrolling through Instagram or Facebook on your cell. But, did you know you could have a Smartphone Addiction and it may be affecting your psychological and physical state. … Continue reading

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Twitter’s Big Assist in B-Ball Madness

March is a great time of year for college basketball enthusiasts. The annual NCAA tournament March Madness is a 68-team single-elimination tournament to select the champion of college basketball. According to Adweek, Twitter has a courtside seat this year. Throughout … Continue reading

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Social Media Users Tango with New Numbers

By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading

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Podcast Playlist Every PR Pro Should Know

Google searches can tell you everything you need to know these days, but there is something I learned while commuting to graduate school every day no one shared: how to turn time I used to see as “wasteful” into a … Continue reading

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Millennial Parents Giving Birth to Baby Brands

Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading

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