Tag Archives: snapchat

Thumbs Down on Snapchat Update?

In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading

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VR+AR+PR = Storytelling on Steroids

Today, we discuss the creeping, unstoppable forces that are virtual and augmented reality. Quick rundown — virtual reality and augmented reality are not the same. In fact, these facets couldn’t be more polarized. Virtual reality is an immersive experience where … Continue reading

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Snapchat’s Guerilla Metrics

Fact: Snapchat is the most used social media network in the 12-24 age bracket, according to Edison Research’s 2016 Infinite Dial. That means if you’re targeting Millennials and beyond then you too, are using Snapchat. Unlike other social media platforms … Continue reading

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Slow and Mo’ Snapchat

Snapchat has released a new set of filters that are changing the game — or speeding it up, slowing it down or rewinding it. The app released Speed Modifiers in an update Oct 28 that allow users to speed up, slow … Continue reading

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Bite Size = Snapchat Success

As social media channels grow by the second, so is the race for companies utilizing them to reach their publics. While it was easy to figure out how to incorporate Facebook and Twitter, it’s taken longer to break the code … Continue reading

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‘Eyes’ Create Social Media Stars

Social media celebrities are not a new phenomenon. But audiences may be surprised to learn that Vine/Snapchat celebrity Jarome Jarre makes $25,000-$35,000 per Vine/Snap. For example, GM actually paid Jarre to star in a zero gravity Vine on their account … Continue reading

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Disappearing messages in 10 seconds or less?

Should we be looking at Snapchat as a PR tool? Snapchat is an app-based service that allows its users to send messages that delete themselves after 10 seconds or less. The time period before the photo self-destructs is up to … Continue reading

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