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Tag Archives: Research
Research Key to PR Success
The first step in any successful campaign is to make yourself aware and knowledgeable about all aspects of your client and their industry — this includes their background, their competitors and successful marketing strategies for their industry. This all requires … Continue reading
Posted in ViPR
Tagged charts, evaluation, market, Marketing, outcomes, output, public relations, public relations research, Research, Studies
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Twitter’s $10 Million Funds Data Lab
The MIT Media Lab announced Wednesday Oct 1 the creation of the Laboratory for Social Machines, a program dedicated to “the development of new technologies to make sense of semantic and social patterns across the broad span of public mass … Continue reading
Posted in Compass Communication
Tagged Behavior, Data Grants, Gnip, MIT, Research, Social Machines, social media, Social Research, Studies, twitter
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Social Tactics Toss Up
We’ve all heard our fair share of PR stories — some triumphs and others that exemplify campaign tactics resulting in, well, failure — sometimes epic failure. There are two basic premises to remember before beginning a campaign, hash tagging a … Continue reading
Search Engines
By Iris Pr Jeremy Zanwodny has a blog that mostly discusses certain types of technologies. One blog in particular caught my eye called Yahoo! Search Taste Test. Since searching the web to find relevant PR blogs and other trends of the … Continue reading