Tag Archives: research methods

Measuring and Persuading Public Opinion

By Iris Public Relations Public opinion not only determines how successful a PR campaign ultimately is, but also dictates how PR firms get their message across. The fifth edition of Strategic Communications Planning says, “Public opinion is the collection of … Continue reading

Posted in Iris Public Relations | Tagged , , , | 2 Comments

A brave new world of research?

Over in the blog for the Social Media and PR class at St. Edward’s, a recent post pointed to some discussions about whether traditional consumer research is dying. Some believe that careful monitoring of online communities, populated by consumers interacting … Continue reading

Posted in Prof. Gilpin | Tagged , , | 1 Comment