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Tag Archives: REI
Brands That Tap What Women Want
In a world where women’s empowerment and equality are at the forefront of many conversations, it’s not surprising that brands are using their social capital to create dynamic campaigns with women as the target. But how are they keeping the … Continue reading
Posted in Cache Consulting
Tagged brand, bumble, campaign, empowerment, equality, glossier, REI, women
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REI Co-Op Values People Over Products
Seattle-based outdoor equipment retailer, REI, announced last week that it would be closed for Black Friday this year—a decision made in line with the company’s values, according to the company’s president and CEO, Jerry Stritzke. Not only will all 143 … Continue reading
Posted in i3Communications
Tagged #OptOutside, Black Friday, branding, public relations, REI, relationship building, Youtube
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