Tag Archives: REI

Brands That Tap What Women Want

Posted on April 15, 2018 by Brielle McDougall

In a world where women’s empowerment and equality are at the forefront of many conversations, it’s not surprising that brands are using their social capital to create dynamic campaigns with women as the target.  But how are they keeping the … Continue reading →

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REI Co-Op Values People Over Products

Posted on November 7, 2015 by Alexandria Coleman

Seattle-based outdoor equipment retailer, REI, announced last week that it would be closed for Black Friday this year—a decision made in line with the company’s values, according to the company’s president and CEO, Jerry Stritzke. Not only will all 143 … Continue reading →

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REI Opts for Outdoors Ahead of Holiday Sales

Posted on November 7, 2015 by Lauren Thompson

Retailer REI made headlines when they announced they will be closed on Black Friday in order to encourage shoppers to experience the outdoors. Since then, the company has given social shoutouts to several other brands hopping on the #OptOutside bandwagon, … Continue reading →

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