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Tag Archives: rebranding
Millennial Tastes Key to Diet Coke Reboot
In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading
Posted in Cara Communications
Tagged brands, Coke, consumer health, Diet Coke, health, Millennial Marketing, Millennials, PRlab, public relations, rebranding, redesign
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Slings and Arrows of Rebranding
In mid April, Colorado officials and state tribal leaders jumped on the Native American PC bandwagon and came to the agreement that Native American mascots should be removed from public schools unless the tribe and school can come to an agreement. … Continue reading
Posted in Cardinal Consulting
Tagged Mascots, Native American, Politically Correct, PR, rebranding, University of North Dakota
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Barbie’s Looks Diversify Image
Barbie is every girl’s favorite doll and a name associated by some as the “ideal image” of a woman. Barbie debuted March 9, 1959 and for decades her image changed only slightly. She wore updated clothes or maybe appeared with new … Continue reading
Posted in Luxe PR
Tagged branding, Marketing, rebranding
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ABC Family Getting a Makeover
ABC Family, a popular Disney-owned television network, announced that beginning in January 2016, it will changE its name to Freeform. ABC Family president Tom Ascheim said the company is rebranding to suit its shifting target audience. The network is switching … Continue reading
Posted in Connect PR
Tagged ABC Family, Millennials, public relations, rebranding, television
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Sweating The Message
Rebranding is a constant occurrence in the public relations industry. A company or product in business for a long time will usually rebrand every so often in order to grow their audience. The goal of rebranding is to create and … Continue reading
Posted in V Integrated
Tagged Gatorade, Public relations industry, rebranding, social media
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