Tag Archives: Radio

Long, Short of Nielsen’s New Metrics

On Sept 19, the Wall Street Journal broke the news that among many things, Nielsen plans to add social media measurement to its TV Ratings beginning Fall 2014. However, there are a few measurements that should be noted which show … Continue reading

Posted in M | PR | Tagged , , , , , , , , | 3 Comments

A Branding Challenge to Write Home About

While reviewing PR blogs I came across a post by Dan Wool in the Valley PR Blog that surprised me and directly relates to my current PR internship. I work at a local alternative rock radio station as a PR/Promotions … Continue reading

Posted in Precision PR | Tagged , , , , | 1 Comment