Tag Archives: public relations

Can a Corn Puff be Racist?

Kellogg’s is in hot water after a Twitter user noticed a small but upsetting detail on the back of his son’s cereal box. Saladin Ahmed noticed that among the many yellow corn puff characters on the box, there was a … Continue reading

Posted in Elan | Tagged , , , , , | 1 Comment

Top PR Disasters of 2017 … So Far

  2017 has been a year filled with controversy, corporate gaffes, and tone-deaf advertisements. Let’s take a look at the top three public relations disasters of 2017…so far. 3. Pepsi Superbowl Ad with Kendall Jenner Easily one of the most … Continue reading

Posted in Elan | Tagged , , , , , , , , , , , , , , | 1 Comment

Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

Posted in UStrategies | Tagged , , , , , , , , | 1 Comment

FB Algorithms Face PR Nightmare

Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading

Posted in UStrategies | Tagged , , , , , , , , , , | Comments Off on FB Algorithms Face PR Nightmare

Denny’s Posts Serve Millennial Menu

About one year ago, I began following Denny’s official Tumblr account, and I have yet to decide if it was a wise decision. As a novice PR professional, it is important to study real-life examples of the information we are … Continue reading

Posted in UStrategies | Tagged , , , , , , , , | Comments Off on Denny’s Posts Serve Millennial Menu

Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading

Posted in Imprint PR, Kismet Consulting | Tagged , , , , , , , , | 3 Comments

Shifting Role from Practice to Practitioner

Nearly every profession has some sort of professional association, from safety engineering to surgery, and yes, even public relations. The Public Relations Society of America was created in 1947 to help advance the PR profession through professional development, a code … Continue reading

Posted in ACE Communications, Spectrum PR | Tagged , , , , | Comments Off on Shifting Role from Practice to Practitioner

VR+AR+PR = Storytelling on Steroids

Today, we discuss the creeping, unstoppable forces that are virtual and augmented reality. Quick rundown — virtual reality and augmented reality are not the same. In fact, these facets couldn’t be more polarized. Virtual reality is an immersive experience where … Continue reading

Posted in Catalyst Communications | Tagged , , , , , , | Comments Off on VR+AR+PR = Storytelling on Steroids

Uber Changing Course?

Uber has had its fair share of scandals over the past few years, including a lukewarm rebranding rollout, as well as trouble with European unions and various U.S. municipalities. The most recent, and arguably most detrimental, is the shooting in … Continue reading

Posted in Genesis PR | Tagged , | Comments Off on Uber Changing Course?

White House Pins @SCOTUSnom

With many Republican senators vowing to reject President Obama’s Supreme Court nominee, the White House is anticipating a lengthy nomination process and its social media team is fully prepared with an official, verified Twitter handle for the President’s nominee. @SCOTUSnom, … Continue reading

Posted in Tecnica | Tagged , , , , , | Comments Off on White House Pins @SCOTUSnom