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Tag Archives: public relations
What’s Your Type-ography?
In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading
Posted in RE:vive
Tagged Advertising, branding, design, effective messaging, fonts, Marketing, public relations, revive, typography
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Unity A Common Thread in New Ads
Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading
Posted in alo public relations
Tagged #diversity, Advertising, branding, effective messaging, Marketing, media, Millennials, PR, public relations, reputation, strategy
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Gun Debate Triggers Corporate Response
In the wake of the Feb. 14 Parkland school shooting in Florida, many companies are taking a stand against the National Rifle Association. Companies are taking it upon themselves to be proactive in the gun control movement in the absence of … Continue reading
Posted in Proxy PR
Tagged corporate PR, Corporate Social Responsibility, public relations
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Thumbs Down on Snapchat Update?
In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading
Posted in Cara Communications
Tagged Advertising, content, media, PR, public relations, snapchat, social, social media, update
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Visual Storytelling PR’s Hottest Trend
The evolution of the media landscape has changed the way public relations works in many companies. Brands have now transitioned from depending solely on traditional media outlets to producing their own customer-focused content and news through journalists and PR professionals … Continue reading
Posted in RE:vive
Tagged brand, communication, content, content creation, content marketing, media, media relations, PR, public relations, storytelling, visual storytelling
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Twitter’s Big Assist in B-Ball Madness
March is a great time of year for college basketball enthusiasts. The annual NCAA tournament March Madness is a 68-team single-elimination tournament to select the champion of college basketball. According to Adweek, Twitter has a courtside seat this year. Throughout … Continue reading
Posted in Cara Communications
Tagged adweek, basketball, college basketball, duke, espn, March Madness, NCAA, north carolina, PR, public relations, social media, twitter, umbc, university of kansas, uva, Viral, Washington Post
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Fore! Woods Continues Ride on PR Roller Coaster
Tiger Woods’ career was defined by massive success and glory until a Black Friday car crash in 2009 that sparked one of the most infamous public relations disasters in sports history. Woods’ failed to control the damage to his reputation … Continue reading
Posted in ViPR
Tagged branding, Crisis, Golf, Masters, Mistakes, PR, PRSA, public relations, reputation, Strategies
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GIFs Say It With Pictures
As communication moves online and via text message, people lose social cues such as facial expressions, body language and tone. To compensate, some individuals use emoticons like 🙂 and 🙁 to express emotions. This morphed into emojis through which anyone … Continue reading
Posted in RE:vive
Tagged content marketing, conversion, digital marketing, emoji, gif, gifs, loyalty, Marketing, picture superiority effect, public relations, visual communication
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Exercising Your EIQ Vital to PR
According to Travis Bradberry, author of Emotional Intelligence 2.0, there are four competencies to assess one’s emotional intelligence quotient (EIQ). These four competencies, categorized under personal competence and social competence, are: self-awareness, self-management, social awareness and relationship management. In his … Continue reading
Posted in RE:vive
Tagged communication, emotions, intelligence, PRSA, public relations, relationships, reputation
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Harnessing the Power of Insight Tools
Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading
Posted in ViPR
Tagged Advertising, audience, Business, buzzsumo, crowd tangle, facebook, hashtags, insight, keyhole, Marketing, public relations, tools, Trends
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