Tag Archives: public relations

3 Lessons Brands Can Learn from K-pop

Korean popular culture, known as K-pop, has really taken off globally over the past two decades. Ever heard of “Gangnam Style”? K-pop as a whole spread globally purely through a massive PR and marketing effort supported by the South Korean … Continue reading

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How Industry Events Benefit PR Pros

Attending industry events, such as conferences or panel discussions, allows a PR professional to network with peers, but also stay on top of trends in a rapidly evolving industry. Regardless of the specific field, or whether you work in-house or … Continue reading

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Fact vs Fiction: Debunking PR Myths

PR practitioners have heard it all — the good, the bad and the ugly. Because public relations is a fairly new profession, there’s are myths that people outside the field, and even in the field, subscribe to. However, the reality … Continue reading

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Office Friendships Aid Teamwork

There is an array of skills to master in order to be considered a true public relations professional including management, research, social media and communications. Still, one-on-one internal communications often takes a backseat. “I’m not here to make friends,” is … Continue reading

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Brand Humor: Highs, Lows of Sass and Sizzle

What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading

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Spooky Season is Boo-tiful for Retailers

We all know during the holiday season, stores can get crazy busy and people can be a tad more irritable. With Halloween right around the corner, what does this mean for companies or retail stores? What does that mean for … Continue reading

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Pumping Up PR Skills

When it comes to making summer plans, students often feel torn between traveling and working a full-time internship. On one hand, you have the rest of your life to work. On the other, you need a resume that reflects job … Continue reading

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Connecting with Snowbirds

Saturday marks the beginning of fall. For many residents, the seasonal change doesn’t mean much since daily temperatures will stay in the 90’s throughout September. However, this season most notably marks the return of temporary residents often referred to as Snowbirds. … Continue reading

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Colors Signal Emotion, Response

Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading

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What’s Your Type-ography?

In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading

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