Tag Archives: Public Relations Strategies

Hurricane Irma Spins PR Crisis

Earlier this year, United Airlines incurred the wrath of people all over the world after videos that depicted a security officer dragging an unconscious passenger off a plane went viral. The severity of the crisis doubled following the seemingly callous … Continue reading

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Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

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