Tag Archives: Public Opinion

Soft drink giants go hard on advertising

Posted on March 20, 2010 by srugeris

While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading →

Posted in Greyn Agency | Tagged , , , , , , , , | 5 Comments

Measuring and Persuading Public Opinion

Posted on September 18, 2008 by knish21087

By Iris Public Relations Public opinion not only determines how successful a PR campaign ultimately is, but also dictates how PR firms get their message across. The fifth edition of Strategic Communications Planning says, “Public opinion is the collection of … Continue reading →

Posted in Iris Public Relations | Tagged , , , | 2 Comments