Tag Archives: Public Opinion

Soft drink giants go hard on advertising

While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading

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Measuring and Persuading Public Opinion

By Iris Public Relations Public opinion not only determines how successful a PR campaign ultimately is, but also dictates how PR firms get their message across. The fifth edition of Strategic Communications Planning says, “Public opinion is the collection of … Continue reading

Posted in Iris Public Relations | Tagged , , , | 2 Comments