Tag Archives: PRlab

Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

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‘Grey’ Books Unwanted Donation

Most of us know that the book Fifty Shades of Grey was popular when it was released, especially when word spread that there would be a movie version. A charity shop has now banned the book from being donated to her … Continue reading

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Engaging Hearts and Minds

Digital analyst, Brian Solis, captured my attention with his blog post, “Attention is a Gift: Once you have my attention, why should I care?” His focus with this blog post is to encourage his audience to create content that engages … Continue reading

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