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Tag Archives: Prius
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In a world that perhaps need no more examples, two recent PR disasters showcase how important the fundamentals of public relations are, especially to prominent brands or people. Given the glaring missteps, the firms handling crisis communications for Toyota and … Continue reading
Posted in Zenergy
Tagged Bill Saporito, Crisis Communications, endorsements, framing, Prius, PRWeek, public relations, scandal, Tiger Woods, Time Magazine, Torod Neptune, Toyota, vehicle recall
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