Tag Archives: Online Media

Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

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‘Paper’ App Sidesteps PR Presence

On Feb 3, Facebook launched a new media-reading app called Paper. It’s designed to ease the task of keeping track of the latest headlines, photos and video by putting the content into one user-friendly app. The day after Paper launched, … Continue reading

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The Demise of Journalism

Over at Bad Pitch Blog, the discussion on the demise of journalism is taking place. Kevin Dugan evaluates how quickly print outlets, especially newspapers, are to to layoff reporters due to the slumping economy and also the fact that the … Continue reading

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Viral Videos, the Next New Thing in PR?

God, I hope not! In the PR Squared blog by Todd Defren done this past Friday, viral marketing was the topic of the day. This link will take you too the site, PR Squared-Viral Videos. As stated in the blog, … Continue reading

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