Tag Archives: music

3 Lessons Brands Can Learn from K-pop

Korean popular culture, known as K-pop, has really taken off globally over the past two decades. Ever heard of “Gangnam Style”? K-pop as a whole spread globally purely through a massive PR and marketing effort supported by the South Korean … Continue reading

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Black Panther Hits High Notes in Soundtrack Strategy

Black Panther, the newest superhero film in the Marvel Universe, is projected to be one of the top grossing films of all time.  The plot follows T’Challa who returns home to an isolated but technologically advanced African nation of Wakanda … Continue reading

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Taylor Swift #winning once again

Album of the Year. The Grammys. Taylor Swift. These three things go hand in hand. Taylor Swift is now the first woman to win Album of the Year twice, and she has definitely earned it with all the success she … Continue reading

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Oscar Nod Pulled Over Promo

Legendary composer and songwriter Bruce Broughton may be playing and singing the blues after his Oscar nomination for low-budget film Alone Yet Not Alone was disqualified. The musician, best known for his orchestral work for Silverado, Homeward Bound and other … Continue reading

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Gaga’s Twitter Tactic Promos Latest Single

For Lady Gaga, nothing is done the “normal” way. Not her songs, music videos or even her album promo. Today, Lady Gaga’s Twitter page acted as her primary publicity to hype the release of her single “Do What You Want” … Continue reading

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