Tag Archives: Millennials

Office Friendships Aid Teamwork

There is an array of skills to master in order to be considered a true public relations professional including management, research, social media and communications. Still, one-on-one internal communications often takes a backseat. “I’m not here to make friends,” is … Continue reading

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Unity A Common Thread in New Ads

Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading

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Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

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Millennial Parents Giving Birth to Baby Brands

Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading

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Denny’s Posts Serve Millennial Menu

About one year ago, I began following Denny’s official Tumblr account, and I have yet to decide if it was a wise decision. As a novice PR professional, it is important to study real-life examples of the information we are … Continue reading

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Twitterverse Talks Politics

As many tuned in to the Democratic debate Oct 13, it’s likely safe to assume that a majority also opened up our Twitter feeds. Both during and after debates, viewers take to Twitter for the latest updates on the debate, … Continue reading

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ABC Family Getting a Makeover

ABC Family, a popular Disney-owned television network, announced that beginning in January 2016, it will changE its name to Freeform. ABC Family president Tom Ascheim said the company is rebranding to suit its shifting target audience. The network is switching … Continue reading

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Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

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How to Define ‘Millennial’

In an industry where demographics and public interests rule business decisions, it is not surprising that PR professionals are constantly trying to pin down the current generation. You are probably already familiar with the “Baby Boomers,” but what about the … Continue reading

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