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Tag Archives: Millennials
Unity A Common Thread in New Ads
Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading
Posted in alo public relations
Tagged #diversity, Advertising, branding, effective messaging, Marketing, media, Millennials, PR, public relations, reputation, strategy
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Millennial Tastes Key to Diet Coke Reboot
In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading
Posted in Cara Communications
Tagged brands, Coke, consumer health, Diet Coke, health, Millennial Marketing, Millennials, PRlab, public relations, rebranding, redesign
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Millennial Parents Giving Birth to Baby Brands
Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading
Posted in Cara Communications
Tagged branding, celebrity, Millennial Marketing, Millennials, personal branding, social media, twitter
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Denny’s Posts Serve Millennial Menu
About one year ago, I began following Denny’s official Tumblr account, and I have yet to decide if it was a wise decision. As a novice PR professional, it is important to study real-life examples of the information we are … Continue reading
Posted in UStrategies
Tagged Denny's, Denny's Dinner, Memes, Millennial Marketing, Millennials, public relations, restaurant PR, Restaurants, UStrategies
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Twitterverse Talks Politics
As many tuned in to the Democratic debate Oct 13, it’s likely safe to assume that a majority also opened up our Twitter feeds. Both during and after debates, viewers take to Twitter for the latest updates on the debate, … Continue reading
Posted in PowerHouse PR
Tagged Democratic debate, Millennials, politics, twitter
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ABC Family Getting a Makeover
ABC Family, a popular Disney-owned television network, announced that beginning in January 2016, it will changE its name to Freeform. ABC Family president Tom Ascheim said the company is rebranding to suit its shifting target audience. The network is switching … Continue reading
Posted in Connect PR
Tagged ABC Family, Millennials, public relations, rebranding, television
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Connection, Control Keys to Millennials
Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers. I believe that a preference for high levels of connectivity and content … Continue reading
Posted in Alpha Media
Tagged branding, campaign, Campaign strategies, Chanel, Engagement, Engaging, Good Public Relations, Lays, Marketing, Millennial Marketing, Millennials, PR, Public Relations Strategies, social media, Twitter Campaigns
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How to Define ‘Millennial’
In an industry where demographics and public interests rule business decisions, it is not surprising that PR professionals are constantly trying to pin down the current generation. You are probably already familiar with the “Baby Boomers,” but what about the … Continue reading
Posted in Infinity Communication Solutions
Tagged generation, Generation Y, Millennials, PR, public relations, social media
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