Tag Archives: Millennial Marketing

Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

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Millennial Parents Giving Birth to Baby Brands

Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading

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Denny’s Posts Serve Millennial Menu

About one year ago, I began following Denny’s official Tumblr account, and I have yet to decide if it was a wise decision. As a novice PR professional, it is important to study real-life examples of the information we are … Continue reading

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Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

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