Tag Archives: messaging

Love Works in Brand Storytelling

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” – Dale Carnegie What do all successful marketing campaigns have in common? Their product isn’t at the center … Continue reading

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Snickers ‘Hunger Bars’ Tasteless?

As part of their ongoing campaign to show the side effects of hunger in a humorous light, Snickers launched a new campaign highlighting some negative personality traits that result from an empty stomach. They’re calling out these traits in an … Continue reading

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Pope’s Messages May Scatter Flock

Late September, Pope Francis will visit the U.S. for the first time. The Pope’s visit comes at a crucial time, as the number of Catholics in the U.S. has declined by three million since 2007, according to a PEW Research … Continue reading

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NFL’s Problems Below ‘Surface’

Microsoft,“the official sideline technology sponsor of the NFL,” has been hard at work coaching sports broadcasters to refer to their Surface Pro tablet by name and not by its Number 1 competitor, Apple’s iPad. There have been numerous instances of … Continue reading

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