Tag Archives: media

Unity A Common Thread in New Ads

Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading

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Thumbs Down on Snapchat Update?

In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading

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Visual Storytelling PR’s Hottest Trend

The evolution of the media landscape has changed the way public relations works in many companies. Brands have now transitioned from depending solely on traditional media outlets to producing their own customer-focused content and news through journalists and PR professionals … Continue reading

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ComWarner Newest Friend or Foe

Two cable giants finally merged. Comcast bought Time Warner for $45.2 billion. If the deal is approved by the FCC, it will be the biggest provider for television channels and Internet connections in the nation, rivaling DirecTV, phone companies and … Continue reading

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Using social media effectively

As future PR professionals, knowing how to use social media is essential to our field. The question is, do we really know how to use social media effectively? A recent study has shown that nearly 70 percent of businesses are … Continue reading

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University of California stops using Gmail over security concerns

Every time I open my computer, the first thing I do is check my Arizona State University e-mail, from Gmail. I like to think that Google is one of the most reliable websites. To me, my e-mail is one of … Continue reading

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Does Social Media Make You Less Trustful?

Do you trust your friends and colleagues to be creditable sources of information about a company? If so, you’re in the minority. According to Edelman’s 2010 Trust Barometer, the number of people who do is 25 percent — a big … Continue reading

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Give and Take

The animosity between the public relations students and the other students at the Cronkite School is no secret. We hear it all the time, being referred to as the, “ PR People,” and then eye rolls that follow when you … Continue reading

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What We Should Take Away From Blogs

I thought this current post from PRSA was perfect for our final week of blogging this semester.  As students we are often expected to do assignments that we may feel are unnessessary, especially if we have many lingering assignments that … Continue reading

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Stalking people? No it is just Foursquare

Have you ever walked into a new restaurant hoping that it will be delicious, but you did not know what to expect? Or, have you ever gone to a concert and thought, “I wonder if I will run into anyone … Continue reading

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