Tag Archives: measurement

Snapchat’s Guerilla Metrics

Fact: Snapchat is the most used social media network in the 12-24 age bracket, according to Edison Research’s 2016 Infinite Dial. That means if you’re targeting Millennials and beyond then you too, are using Snapchat. Unlike other social media platforms … Continue reading

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Weekly roundup

The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. … Continue reading

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