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Tag Archives: measurement
Snapchat’s Guerilla Metrics
Fact: Snapchat is the most used social media network in the 12-24 age bracket, according to Edison Research’s 2016 Infinite Dial. That means if you’re targeting Millennials and beyond then you too, are using Snapchat. Unlike other social media platforms … Continue reading
Posted in Catalyst Communications
Tagged measurement, public relations, snapchat, social media
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Weekly roundup
The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. … Continue reading
Posted in Prof. Gilpin, Roundup
Tagged Blogging, journalism, measurement, PR, SEO, social media, viral marketing
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