Tag Archives: Marketing

Growing an Online Audience

This week, Vice President of Marketing Strategy Rob Bean at Burns Marketing hosted a webinar called “Building Online Audiences.” The webinar addressed how to cultivate and maintain an audience that can discover information about products and services digitally without a brand’s help. Since publics … Continue reading

Posted in Nexus PR | Tagged , , , , , | 3 Comments

Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

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PSL Tumblr: Fans in a Froth Over Pumpkin Portal

It’s September and you know what that means…it’s Pumpkin Spice Latte season. Americans’ love for the PSL is so strong and so widespread—I wouldn’t be surprised if fall officially became known as PSL season in the not-so-distant future. Why? Because … Continue reading

Posted in i3Communications | Tagged , , , , , | 5 Comments

Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

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What’s Old Is New Again

The past successes seem to be overtaking current trends in a crowded marketplace of ideas. Dusty mascots, throwback products and retro packaging are now used by diverse brands. KFC, Pepsi and General Mills have recently released these types of products … Continue reading

Posted in Zephyr PR | Tagged , , , , , , | 2 Comments

Do Shoes Shape Your Destiny?

ABC King number one shoe store in Estonia, one of the biggest in Baltics started a fall campaign weeks ago called “Everything starts from the shoes.” However, the campaign’s oversized posters, outdoor print publicity and campaign materials has made many people … Continue reading

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‘Paper’ App Sidesteps PR Presence

On Feb 3, Facebook launched a new media-reading app called Paper. It’s designed to ease the task of keeping track of the latest headlines, photos and video by putting the content into one user-friendly app. The day after Paper launched, … Continue reading

Posted in Fusion PR | Tagged , , , , , , , , , , , , , | 7 Comments

Super Bowl Ad Worth $4 Million A Hit?

With the super-sized Super Bowl on Feb 2, it’s no surprise that talk of the commercials during the program generate a popular buzz on social media. According to an article by Forbes, the Super Bowl attracted more than 108 million … Continue reading

Posted in FUSE media | Tagged , , , , , , | 2 Comments

Runway 2.0 Re-Designs Fashion, Social Media

Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading

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Disappearing messages in 10 seconds or less?

Should we be looking at Snapchat as a PR tool? Snapchat is an app-based service that allows its users to send messages that delete themselves after 10 seconds or less. The time period before the photo self-destructs is up to … Continue reading

Posted in Beacon PR | Tagged , , , , , | 5 Comments