Tag Archives: Marketing

Harnessing the Power of Insight Tools

Posted on February 4, 2018 by Sav Haas

Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading →

Posted in ViPR | Tagged Advertising, audience, Business, buzzsumo, crowd tangle, facebook, hashtags, insight, keyhole, Marketing, public relations, tools, Trends | Comments Off

Social Media Users Tango with New Numbers

Posted on February 4, 2018 by Lisa Travis

By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading →

Posted in RE:vive | Tagged algorithms, branding, Business, facebook, influencers, instagram, Marketing, public relations, social media, sponsored posts | Comments Off

Research Key to PR Success

Posted on February 4, 2018 by Sav Haas

The first step in any successful campaign is to make yourself aware and knowledgeable about all aspects of your client and their industry — this includes their background, their competitors and successful marketing strategies for their industry. This all requires … Continue reading →

Posted in ViPR | Tagged charts, evaluation, market, Marketing, outcomes, output, public relations, public relations research, Research, Studies | Comments Off

Voice Devices Channel PR/Marketing Messages

Posted on November 26, 2017 by Sam Herndon

As the digital marketing and public relations space becomes more and more saturated, communication specialists are looking for innovative tactics to reach customers in an impactful way. This has been true from the invention of radio to the dawn of … Continue reading →

Posted in UStrategies | Tagged Alexa, Amazon, google, Google Home, Keeping up with the Kardashians, Marketing, netflix, PR, Stranger Things, voice devices | 1 Comment

Barbie’s Looks Diversify Image

Posted on April 9, 2016 by Taylor Brightwell

Barbie is every girl’s favorite doll and a name associated by some as the “ideal image” of a woman. Barbie debuted March 9, 1959 and for decades her image changed only slightly. She wore updated clothes or maybe appeared with new … Continue reading →

Posted in Luxe PR | Tagged branding, Marketing, rebranding | Comments Off

Preroll Spots Syncs ‘Friends’ for Netflix

Posted on April 9, 2016 by Morgan Rath

We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading →

Posted in Genesis PR | Tagged Advertising, campaign, Friends, Marketing, Netfix, Ogilvy & Mather, PR, preroll, Youtube | Comments Off

Fantasy Sports Sites Facing Gamble

Posted on November 16, 2015 by Aubrey Badger

If you’ve watched any sporting event (or any televised production, really) in the past six months, you know about DraftKings and Fan Duel. For those living under a rock, DraftKings and Fan Duel are online daily fantasy sports sites that … Continue reading →

Posted in Nexus PR | Tagged ads, Advertising, commercials, draftkings, fan duel, fantasy sports, image, legal, Marketing, sports | 3 Comments

Emojis Lost in Translation?

Posted on October 25, 2015 by Aubrey Badger

Apple rolled out a series of more than 150 new emojis in their iOS 9.1 update, much to the joy and surprise of many iPhone users. Users had been waiting for a middle finger, taco and burrito emoji, among others. … Continue reading →

Posted in Nexus PR | Tagged Apple, campaign, emoji, emojis, iphone, keyboard, Marketing, press release, public relations | 3 Comments

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Tag Archives: Marketing

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