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Tag Archives: Marketing
What’s Your Type-ography?
In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading
Posted in RE:vive
Tagged Advertising, branding, design, effective messaging, fonts, Marketing, public relations, revive, typography
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Unity A Common Thread in New Ads
Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading
Posted in alo public relations
Tagged #diversity, Advertising, branding, effective messaging, Marketing, media, Millennials, PR, public relations, reputation, strategy
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GIFs Say It With Pictures
As communication moves online and via text message, people lose social cues such as facial expressions, body language and tone. To compensate, some individuals use emoticons like 🙂 and 🙁 to express emotions. This morphed into emojis through which anyone … Continue reading
Posted in RE:vive
Tagged content marketing, conversion, digital marketing, emoji, gif, gifs, loyalty, Marketing, picture superiority effect, public relations, visual communication
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Harnessing the Power of Insight Tools
Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading
Posted in ViPR
Tagged Advertising, audience, Business, buzzsumo, crowd tangle, facebook, hashtags, insight, keyhole, Marketing, public relations, tools, Trends
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Social Media Users Tango with New Numbers
By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading
Posted in RE:vive
Tagged algorithms, branding, Business, facebook, influencers, instagram, Marketing, public relations, social media, sponsored posts
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Research Key to PR Success
The first step in any successful campaign is to make yourself aware and knowledgeable about all aspects of your client and their industry — this includes their background, their competitors and successful marketing strategies for their industry. This all requires … Continue reading
Posted in ViPR
Tagged charts, evaluation, market, Marketing, outcomes, output, public relations, public relations research, Research, Studies
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Voice Devices Channel PR/Marketing Messages
As the digital marketing and public relations space becomes more and more saturated, communication specialists are looking for innovative tactics to reach customers in an impactful way. This has been true from the invention of radio to the dawn of … Continue reading
Posted in UStrategies
Tagged Alexa, Amazon, google, Google Home, Keeping up with the Kardashians, Marketing, netflix, PR, Stranger Things, voice devices
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Barbie’s Looks Diversify Image
Barbie is every girl’s favorite doll and a name associated by some as the “ideal image” of a woman. Barbie debuted March 9, 1959 and for decades her image changed only slightly. She wore updated clothes or maybe appeared with new … Continue reading
Posted in Luxe PR
Tagged branding, Marketing, rebranding
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Preroll Spots Syncs ‘Friends’ for Netflix
We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading
Posted in Genesis PR
Tagged Advertising, campaign, Friends, Marketing, Netfix, Ogilvy & Mather, PR, preroll, Youtube
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Fantasy Sports Sites Facing Gamble
If you’ve watched any sporting event (or any televised production, really) in the past six months, you know about DraftKings and Fan Duel. For those living under a rock, DraftKings and Fan Duel are online daily fantasy sports sites that … Continue reading
Posted in Nexus PR
Tagged ads, Advertising, commercials, draftkings, fan duel, fantasy sports, image, legal, Marketing, sports
3 Comments