Tag Archives: Marketing
Connecting with Snowbirds
Saturday marks the beginning of fall. For many residents, the seasonal change doesn’t mean much since daily temperatures will stay in the 90’s throughout September. However, this season most notably marks the return of temporary residents often referred to as Snowbirds. … Continue reading
Colors Signal Emotion, Response
Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading
Brands: Be Bold or Stay Safe?
Patagonia. Pepsi. Airbnb. Nike. What do they have in common? They all took a political stand on a topic through their websites and advertisements. Did they all succeed? Nope. The past few years have bubbled with controversial topics and debates due in part … Continue reading
What’s Your Type-ography?
In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading
Unity A Common Thread in New Ads
Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading
GIFs Say It With Pictures
As communication moves online and via text message, people lose social cues such as facial expressions, body language and tone. To compensate, some individuals use emoticons like 🙂 and 🙁 to express emotions. This morphed into emojis through which anyone … Continue reading
Harnessing the Power of Insight Tools
Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading
Social Media Users Tango with New Numbers
By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading
Research Key to PR Success
The first step in any successful campaign is to make yourself aware and knowledgeable about all aspects of your client and their industry — this includes their background, their competitors and successful marketing strategies for their industry. This all requires … Continue reading
Voice Devices Channel PR/Marketing Messages
As the digital marketing and public relations space becomes more and more saturated, communication specialists are looking for innovative tactics to reach customers in an impactful way. This has been true from the invention of radio to the dawn of … Continue reading