November 2020 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Meta
Tag Archives: Marketing
3 Lessons Brands Can Learn from K-pop
Korean popular culture, known as K-pop, has really taken off globally over the past two decades. Ever heard of “Gangnam Style”? K-pop as a whole spread globally purely through a massive PR and marketing effort supported by the South Korean … Continue reading
Posted in Rise Public Relations
Tagged Advertising, brand, branding, campaign, k-pop, Korean Wave, Marketing, music, public relations
Comments Off on 3 Lessons Brands Can Learn from K-pop
Paying for Placement: Social Media Ad Buys
Have you ever scrolled through your feed and stumbled upon an account you didn’t recognize? Then upon closer examination, you find the word “Sponsored.” This is a strategically placed advertisement. You have been targeted. Now the effectiveness of this marketing … Continue reading
Posted in Spark Solutions
Tagged Advertising, brand awareness, digital marketing, Marketing, social media
Comments Off on Paying for Placement: Social Media Ad Buys
Brand Humor: Highs, Lows of Sass and Sizzle
What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading
Posted in Spark Solutions, Uncategorized
Tagged Advertising, branding, campaign, Marketing, PR, public relations, social media, twitter
Comments Off on Brand Humor: Highs, Lows of Sass and Sizzle
Spooky Season is Boo-tiful for Retailers
We all know during the holiday season, stores can get crazy busy and people can be a tad more irritable. With Halloween right around the corner, what does this mean for companies or retail stores? What does that mean for … Continue reading
Posted in Cicer Communications
Tagged brand marketing, halloween, Marketing, new, public relations, Spooky
Comments Off on Spooky Season is Boo-tiful for Retailers
Connecting with Snowbirds
Saturday marks the beginning of fall. For many residents, the seasonal change doesn’t mean much since daily temperatures will stay in the 90’s throughout September. However, this season most notably marks the return of temporary residents often referred to as Snowbirds. … Continue reading
Posted in Cicer Communications
Tagged Advertising, Arizona, communication, Marketing, media, PR, public relations, relationships, seasonal residents, technology
Comments Off on Connecting with Snowbirds
Colors Signal Emotion, Response
Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading
Posted in Somiar Solutions
Tagged branding, Color Theory, Colors, Fall, Marketing, public relations, Seasons, Winter
Comments Off on Colors Signal Emotion, Response
Brands: Be Bold or Stay Safe?
Patagonia. Pepsi. Airbnb. Nike. What do they have in common? They all took a political stand on a topic through their websites and advertisements. Did they all succeed? Nope. The past few years have bubbled with controversial topics and debates due in part … Continue reading
Posted in Spark Solutions
Tagged brands, Marketing, Political Advertising, politics
Comments Off on Brands: Be Bold or Stay Safe?
What’s Your Type-ography?
In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading
Posted in RE:vive
Tagged Advertising, branding, design, effective messaging, fonts, Marketing, public relations, revive, typography
Comments Off on What’s Your Type-ography?
Unity A Common Thread in New Ads
Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading
Posted in alo public relations
Tagged #diversity, Advertising, branding, effective messaging, Marketing, media, Millennials, PR, public relations, reputation, strategy
Comments Off on Unity A Common Thread in New Ads
GIFs Say It With Pictures
As communication moves online and via text message, people lose social cues such as facial expressions, body language and tone. To compensate, some individuals use emoticons like 🙂 and 🙁 to express emotions. This morphed into emojis through which anyone … Continue reading
Posted in RE:vive
Tagged content marketing, conversion, digital marketing, emoji, gif, gifs, loyalty, Marketing, picture superiority effect, public relations, visual communication
Comments Off on GIFs Say It With Pictures