Tag Archives: Marketing

Paying for Placement: Social Media Ad Buys

Have you ever scrolled through your feed and stumbled upon an account you didn’t recognize? Then upon closer examination, you find the word “Sponsored.” This is a strategically placed advertisement. You have been targeted. Now the effectiveness of this marketing … Continue reading

Posted in Spark Solutions | Tagged , , , , | Leave a comment

Brand Humor: Highs, Lows of Sass and Sizzle

What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading

Posted in Spark Solutions, Uncategorized | Tagged , , , , , , , | Leave a comment

Spooky Season is Boo-tiful for Retailers

We all know during the holiday season, stores can get crazy busy and people can be a tad more irritable. With Halloween right around the corner, what does this mean for companies or retail stores? What does that mean for … Continue reading

Posted in Cicer Communications | Tagged , , , , , | Leave a comment

Connecting with Snowbirds

Saturday marks the beginning of fall. For many residents, the seasonal change doesn’t mean much since daily temperatures will stay in the 90’s throughout September. However, this season most notably marks the return of temporary residents often referred to as Snowbirds. … Continue reading

Posted in Cicer Communications | Tagged , , , , , , , , , | Comments Off on Connecting with Snowbirds

Colors Signal Emotion, Response

Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading

Posted in Somiar Solutions | Tagged , , , , , , , | Comments Off on Colors Signal Emotion, Response

Brands: Be Bold or Stay Safe?

Patagonia. Pepsi. Airbnb. Nike. What do they have in common? They all took a political stand on a topic through their websites and advertisements. Did they all succeed? Nope. The past few years have bubbled with controversial topics and debates due in part … Continue reading

Posted in Spark Solutions | Tagged , , , | Comments Off on Brands: Be Bold or Stay Safe?

What’s Your Type-ography?

In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading

Posted in RE:vive | Tagged , , , , , , , , | Comments Off on What’s Your Type-ography?

Unity A Common Thread in New Ads

Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading

Posted in alo public relations | Tagged , , , , , , , , , , | Comments Off on Unity A Common Thread in New Ads

GIFs Say It With Pictures

As communication moves online and via text message, people lose social cues such as facial expressions, body language and tone. To compensate, some individuals use emoticons like 🙂 and 🙁 to express emotions. This morphed into emojis through which anyone … Continue reading

Posted in RE:vive | Tagged , , , , , , , , , , | Comments Off on GIFs Say It With Pictures

Harnessing the Power of Insight Tools

Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading

Posted in ViPR | Tagged , , , , , , , , , , , , | Comments Off on Harnessing the Power of Insight Tools