Tag Archives: makeup

Can One Wrong Post Smear a Brand?

Posted on September 29, 2017 by Conall Casey-Waid

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading →

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Spokesman Smearing CoverGirl Brand?

Posted on March 18, 2017 by Kasey McNerney

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading →

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