Tag Archives: makeup
Can One Wrong Post Smear a Brand?
Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading
Posted in Provision PR
Tagged branding, communication, Crisis, facebook, instagram, makeup, social media, tarte cosmetics, twitter
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Spokesman Smearing CoverGirl Brand?
When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading
Posted in Imprint PR, Kismet Consulting
Tagged beauty, brand image, CoverGirl, james charles, makeup, PR, public relations, social media, twitter
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