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Tag Archives: Korean Wave
3 Lessons Brands Can Learn from K-pop
Korean popular culture, known as K-pop, has really taken off globally over the past two decades. Ever heard of “Gangnam Style”? K-pop as a whole spread globally purely through a massive PR and marketing effort supported by the South Korean … Continue reading
Posted in Rise Public Relations
Tagged Advertising, brand, branding, campaign, k-pop, Korean Wave, Marketing, music, public relations
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