Tag Archives: instagram

Paying a Price for Friendly Persuasion

Her name is Victoria. Victoria is physically fit, sports brown hair, lives an active lifestyle, and is popular on Instagram. You’ve never met but you feel some sort of connection with Victoria, given she’s from your hometown. Victoria is a … Continue reading

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Kim Kashing In on Cultural Appropriation?

The Kardashian clan are no strangers to controversy. Many argue that it’s what has catapulted them to the grand success they enjoy today.  For this family, it seems their motto might run along the lines of — any PR is … Continue reading

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Social Media Users Tango with New Numbers

By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading

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Adding Up Social Media Success

Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading

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Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

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Leaders Filter World View via Instagram

Are you Instagram famous? If so, you might have some competition from world leaders. Global PR firm Burson-Marsteller analyzed world leaders on Instagram and found that 136 of the 193 United Nations members are using the platform. President Barack Obama … Continue reading

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Sponsored Posts New Normal

As with Facebook and Twitter, the use of sponsored advertisements appearing on your newsfeed is becoming more and more normal. It was just a matter of time before Instagram hopped on the bandwagon. The debut of the advertisements you ask? … Continue reading

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Social Tactics Toss Up

We’ve all heard our fair share of PR stories — some triumphs and others that exemplify campaign tactics resulting in, well, failure — sometimes epic failure. There are two basic premises to remember before beginning a campaign, hash tagging a … Continue reading

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‘Petigram’ Latest Linkup for Pet Lovers

If your social media profile is flooded with pictures of your pet in various costumes or asleep on the sofa, there is now a space for all of that to be welcomed with open arms. Introducing Petigram, a social media … Continue reading

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