Tag Archives: health

Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

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CVS Torches Tobacco Sales

CVS Caremark Corp. announced in February 2014 that it would discontinue the sale of tobacco in their stores starting Oct.1. Their decision to stop selling tobacco products in their 7,000 stores across the nation has become a topic of controversy … Continue reading

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Good ‘Move’ or Misstep?

First Lady Michelle Obama has been encouraging children, as well as adults, to get moving!  In her Let’s Move! campaign, the First Lady promotes the importance of getting enough physical activity. The Let’s Move! website provides people with facts, food … Continue reading

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Are we destined to repeat past PR mistakes?

Today’s lecture really got me thinking about ethical PR v. not-so-ethical PR.  Now, I didn’t say unethical PR because I’m not so sure that it is.  I think that some PR campaigns or messages may be a little too far … Continue reading

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