Tag Archives: Genesis PR

Employees Forbidden to Take Bite of ‘Apple’

In February, Apple CEO Tim Cook announced that the company would not assist FBI officials with unlocking the encrypted iPhone that belonged to one of the shooters in the December 2015 San Bernardino, Calif. mass shooting. Cook’s statement sparked debate about … Continue reading

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Comcast Outage Fuels Twitter Outrage

Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls.  We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading

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Social Media Flex Power in Brussels Terror

ISIS has taken responsibility for a series of bombings in Brussels, Belgium that occurred on Tuesday, March 22. The attacks at the Brussels Airport and at a nearby metro station are rumored to have killed more than 30 people and … Continue reading

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