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Tag Archives: framing
Back to Basics
In a world that perhaps need no more examples, two recent PR disasters showcase how important the fundamentals of public relations are, especially to prominent brands or people. Given the glaring missteps, the firms handling crisis communications for Toyota and … Continue reading
Posted in Zenergy
Tagged Bill Saporito, Crisis Communications, endorsements, framing, Prius, PRWeek, public relations, scandal, Tiger Woods, Time Magazine, Torod Neptune, Toyota, vehicle recall
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Dominoes and Susan Boyle…the powers of YouTube
The internet is a powerful tool that can be used for good or for evil…no im just kidding. However the internet does a great a job of showing the realites of our society and ultimately it has become one of … Continue reading