Tag Archives: facebook

Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

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Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

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Tracking Smarter Smartphones

How smart can we make the smartphone? This is the primary question for major technology companies. Recently, questions were raised about Facebook developing its own smartphone after the social media platform bought WhatsApp. Google also already developed its version of … Continue reading

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‘Paper’ App Sidesteps PR Presence

On Feb 3, Facebook launched a new media-reading app called Paper. It’s designed to ease the task of keeping track of the latest headlines, photos and video by putting the content into one user-friendly app. The day after Paper launched, … Continue reading

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‘Petigram’ Latest Linkup for Pet Lovers

If your social media profile is flooded with pictures of your pet in various costumes or asleep on the sofa, there is now a space for all of that to be welcomed with open arms. Introducing Petigram, a social media … Continue reading

Posted in Archer PR, Uncategorized | Tagged , , , , , , , , , , , , , | 7 Comments

Apple’s Core Message: Stellar Strategy or Major Misfire?

A week ago, Apple announced a press conference to presumably introduce the world to the new iPhone, and iOS7. The announcement included the photo below; featuring the iconic Apple logo surrounded by a paint splatter of color and the tagline … Continue reading

Posted in Archer PR, enLIGHTen PR, M | PR, Radius PR, Stratus PR, Uncategorized | Tagged , , , , , , , , | 2 Comments

Runway 2.0 Re-Designs Fashion, Social Media

Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading

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Disappearing messages in 10 seconds or less?

Should we be looking at Snapchat as a PR tool? Snapchat is an app-based service that allows its users to send messages that delete themselves after 10 seconds or less. The time period before the photo self-destructs is up to … Continue reading

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Tweets, Likes, Votes Key to White House

The explosion of Twitter and Facebook has changed the way the world communicates, especially in America. In the coming weeks, Americans will make an important decision that virtually everyone will be talking about, and millions will be using social media … Continue reading

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Looking Ahead: Getting a Handle on Social Media

It seems 2012 will be a good year for brands and their social media networks. We’ve been riding the Facebook and Twitter train for a few years and now it’s time to start producing organized and relevant content. Companies are … Continue reading

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