Tag Archives: facebook

Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

Posted in UStrategies | Tagged , , , , , , , , | Leave a comment

Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

Posted in Provision PR | Tagged , , , , , , , , | Leave a comment

FB Algorithms Face PR Nightmare

Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading

Posted in UStrategies | Tagged , , , , , , , , , , | Leave a comment

Southwest’s ‘First-Class’ Response

On Sunday, Oct 11, Southwest Airlines passengers on more than 800 flights around the country experienced lengthy delays due to a technical glitch in the company’s systems. Disgruntled passengers took to Twitter and Facebook to voice their grievances, prompting Southwest … Continue reading

Posted in Nexus PR | Tagged , , , , , , , , , , , , , | Comments Off on Southwest’s ‘First-Class’ Response

What’s Next, Post Twittersphere?

In a June 12 blog post, Steve Goldstein, editorial director for PR News, made the bold statement that Twitter could be on its way out. His question to readers was simple: what will we, as PR practitioners, do without it? … Continue reading

Posted in Nexus PR | Tagged , , , , , , , | 1 Comment

Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

Posted in i3Communications | Tagged , , , , , , , | Comments Off on Some PR Pros Dissing ‘Dislike’ Button

Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

Posted in forte group | Tagged , , , , , , , , , , , , | Comments Off on Measuring Media’s Value a Tough Task

Tracking Smarter Smartphones

How smart can we make the smartphone? This is the primary question for major technology companies. Recently, questions were raised about Facebook developing its own smartphone after the social media platform bought WhatsApp. Google also already developed its version of … Continue reading

Posted in LLPR | Tagged , , , , , , , | Comments Off on Tracking Smarter Smartphones

‘Paper’ App Sidesteps PR Presence

On Feb 3, Facebook launched a new media-reading app called Paper. It’s designed to ease the task of keeping track of the latest headlines, photos and video by putting the content into one user-friendly app. The day after Paper launched, … Continue reading

Posted in Fusion PR | Tagged , , , , , , , , , , , , , | 7 Comments

‘Petigram’ Latest Linkup for Pet Lovers

If your social media profile is flooded with pictures of your pet in various costumes or asleep on the sofa, there is now a space for all of that to be welcomed with open arms. Introducing Petigram, a social media … Continue reading

Posted in Archer PR, Uncategorized | Tagged , , , , , , , , , , , , , | 7 Comments