Tag Archives: facebook

Adding Up Social Media Success

Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading

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Influencers’ Impact on #MeToo Movement

In mid October, hashtags and social media posts stating “MeToo” surfaced on Facebook and Twitter. It is a call to action for women to repost the hashtag to magnify the prevalence of sexual harassment and sexual assault. According to a … Continue reading

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Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

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FB Algorithms Face PR Nightmare

Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading

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Southwest’s ‘First-Class’ Response

On Sunday, Oct 11, Southwest Airlines passengers on more than 800 flights around the country experienced lengthy delays due to a technical glitch in the company’s systems. Disgruntled passengers took to Twitter and Facebook to voice their grievances, prompting Southwest … Continue reading

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What’s Next, Post Twittersphere?

In a June 12 blog post, Steve Goldstein, editorial director for PR News, made the bold statement that Twitter could be on its way out. His question to readers was simple: what will we, as PR practitioners, do without it? … Continue reading

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Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

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Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

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Tracking Smarter Smartphones

How smart can we make the smartphone? This is the primary question for major technology companies. Recently, questions were raised about Facebook developing its own smartphone after the social media platform bought WhatsApp. Google also already developed its version of … Continue reading

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