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Tag Archives: ethic
PR Woes Drain Energy from Power Drink
The FDA will now require energy drinks to be sold as a beverage, not a dietary supplement, after 13 deaths and a letter from 18 doctors and researchers. For more than a decade, drinks like Monster Energy and Five-Hour Energy … Continue reading
Posted in aspireCreative, Uncategorized
Tagged branding, credibility, Crisis, Crisis communication, Crisis Management, death, energy drink, ethic, f.d.a., law, Monster Energy, PR, public relations
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Ethics 2.0
Do you remember when the PR department had one major pitch strategy—press releases to the media? The answer is, probably not. Why? Because the newest group of PR grads and first-timers (that’s us!) has grown quite accustomed to the idea … Continue reading