Tag Archives: Engaging

Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

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Twitter Idiots

I found this article, called Twitteriocy, relevant since we just talked about Motrin neglecting the power of Twitter (and all other types of social media) earlier this week.  Written by Jeremy Pepper,  he expresses his frustration with the fact that … Continue reading

Posted in CAST Communication, Uncategorized | Tagged , , , | 13 Comments