Tag Archives: Engagement

Adding Up Social Media Success

Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading

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Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

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