Tag Archives: digital marketing

Paying for Placement: Social Media Ad Buys

Have you ever scrolled through your feed and stumbled upon an account you didn’t recognize? Then upon closer examination, you find the word “Sponsored.” This is a strategically placed advertisement. You have been targeted. Now the effectiveness of this marketing … Continue reading

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GIFs Say It With Pictures

As communication moves online and via text message, people lose social cues such as facial expressions, body language and tone. To compensate, some individuals use emoticons like 🙂 and 🙁 to express emotions. This morphed into emojis through which anyone … Continue reading

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