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Tag Archives: design
What’s Your Type-ography?
In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading
Posted in RE:vive
Tagged Advertising, branding, design, effective messaging, fonts, Marketing, public relations, revive, typography
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Gap Learns Its Lesson
Last week, Gap, the clothing brand, debuted a brand new logo on their Website, www.gap.com. This new logo was to replace the original logo that the brand had used for decades. According to an article from Advertising Age, the new … Continue reading
Posted in ASCK Communications
Tagged brand, Crisis Communications, Crisis Management, design, Gap, logo, Marketing, PR
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How to use images poorly in slides
As we near the end of the semester, I will occasionally post links to good (and bad) examples of slide presentations, tools and tips for developing presentations. I’d also like to remind you that you can also use this blog … Continue reading
Posted in Prof. Gilpin
Tagged design, images, presentations
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