Tag Archives: CSR
Soft drink giants go hard on advertising
While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading
Socially Responsible Communication Methods
About a week ago, PR News held a luncheon at the National Press Club in Washington, D.C. to honor those who had the best corporate social responsibility (CSR) communications in 2009. Some of the winners were Nickelodeon for Cause Branding Campaign, … Continue reading
Blending social media and CSR
I have to be honest, I normally skip over any blog that even mentions Twitter, as I feel it has become an over-talked about topic recently. However, when the blog titled Social Media Provides the Tools to Make Positive Change … Continue reading