Tag Archives: CSR

Soft drink giants go hard on advertising

While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading

Posted in Greyn Agency | Tagged , , , , , , , , | 5 Comments

Socially Responsible Communication Methods

About a week ago, PR News held a luncheon at the National Press Club in Washington, D.C. to honor those who had the best corporate social responsibility (CSR) communications in 2009.┬áSome of the winners were Nickelodeon for Cause Branding Campaign, … Continue reading

Posted in Radial Relations | Tagged , , , , , , , , , | 5 Comments

Blending social media and CSR

I have to be honest, I normally skip over any blog that even mentions Twitter, as I feel it has become an over-talked about topic recently. However, when the blog titled Social Media Provides the Tools to Make Positive Change … Continue reading

Posted in Spirals | Tagged , , , , , | 6 Comments